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Pyro Marketing
Pyro Marketing

by : Greg Stielstra
Binding : Hardcover
ISBN : 60776706
Item Price:Php 999.00
Shipping Cost: Php 99.00
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Synopsis

The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life. The best way to understand the marketing process, from the way products are adopted to how promotional messages are sent, received, and spread, is to think of it as fire. Hard science from psychology, sociology, and biology illustrate why PyroMarketing works. It allows you to tap the passion, integrity, and loyalty of the customer to drive exponential sales growth, build passionate brand identification, and foster lifelong customer relationships.
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